Aug 14, 2012

Create your own Google+ vanity URL

Following in the footsteps of Facebook, Google today announced that they’ll begin allowing ‘vanity URLs’ on some Google Plus profiles, starting with big brands and celebrities.

Having a vanity url would greatly improve the ease with which you can provide a URL to your profile, allowing something like instead of the current

To start only “verified profiles and pages” will get custom URLs. Whether this feature will eventually be rolled out to the rest of us is unclear. Google states that eventually they will be offered to “many more” people and brands around the world.

I’ve been using my own ‘vanity URLs’ work around based off this domain for a while now. And they’re not limited to Google Plus. They look like this:

If you don’t want to wait for a simpler to communicate address for your Google Plus profile try setting up a 301 redirect on your own domain name.

The easiest way to do this is to place the following line in your .htaccess file for Apache or sites-available config file for Nginx, replacing the profile url with your own:


redirect 301 /+
redirect 301 /@


rewrite ^/\+$ permanent;
rewrite ^/\@$ permanent;

And just like that you no longer need to wait for Google to grant you the privilege of a memorable URL.